Principles of direct and database marketing (Record no. 259938)

MARC details
000 -LEADER
fixed length control field 00538 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220803b2012 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131764411
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380.1
Item number TAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan
245 ## - TITLE STATEMENT
Title Principles of direct and database marketing
Remainder of title : a digital orientation
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2012.
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Pearson education Limited,
300 ## - PHYSICAL DESCRIPTION
Extent xv, 508p. ;
Dimensions 23cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Acquisition media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Budget
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Commerce Bangalore University Library Bangalore University Library Stack ML 19/07/2021 91 659.25 380.1 TAP 376375 19/07/2021 879.00 Books

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