Principles of direct and database marketing (Record no. 259938)
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000 -LEADER | |
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fixed length control field | 00538 a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220803b2012 |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131764411 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 380.1 |
Item number | TAP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tapp, Alan |
245 ## - TITLE STATEMENT | |
Title | Principles of direct and database marketing |
Remainder of title | : a digital orientation |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2012. |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | Pearson education Limited, |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 508p. ; |
Dimensions | 23cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes Index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Acquisition media |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | strategic |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Budget |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 19/07/2021 | 91 | 659.25 | 380.1 TAP | 376375 | 19/07/2021 | 879.00 | Books |