Current TRrends In Consumer On sumer behaviour and promotional (Record no. 259832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220222b2017 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789383096497 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Ranjana |
| 245 ## - TITLE STATEMENT | |
| Title | Current TRrends In Consumer On sumer behaviour and promotional |
| Statement of responsibility, etc | Ranjana Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Horizon Press: |
| Date of publication, distribution, etc | 2017. |
| Place of publication, distribution, etc | Jaipur, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,312 p . ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes Bibliography and Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Bangalore University Library | Bangalore University Library | Stack ML | 09/12/2020 | 43 | 1496.25 | 658.8342 SIN | 374169 | 09/12/2020 | 1995.00 | Books | |||||
| Management | Bangalore University Library | Bangalore University Library | Reference | 09/12/2020 | 43 | 1496.25 | 658.8342 SIN | 374170 | 09/12/2020 | 1995.00 | Books |