Marketing management (Record no. 259657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00525 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220628b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538335 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai: |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 746p. ; |
| Dimensions | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | McGraw Hill Education (India) Pvt Ltd, |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 27/07/2021 | 3 | 671.25 | 1 | 1 | 658.8 SAX | 376638 | 28/08/2023 | 02/08/2023 | 895.00 | Books | |||||
| Commerce | Bangalore University Library | Bangalore University Library | Reference | 27/07/2021 | 3 | 671.25 | 658.8 SAX | 376639 | 27/07/2021 | 895.00 | Books | ||||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 27/07/2021 | 3 | 671.25 | 658.8 SAX | 376641 | 27/07/2021 | 895.00 | Books | ||||||||
| Commerce | Bangalore University Library | Bangalore University Library | ML | 27/07/2021 | 3 | 671.25 | 1 | 658.8 SAX | 376640 | 27/09/2023 | 25/09/2023 | 895.00 | Books |