Global marketing (Record no. 257048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210823b2018 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865284 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, J. Warren |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Uttara pradesh : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 568 p. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | The global marketing environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | The global trade environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social and cultural environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Approach global marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, C. Mark |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | On Display | 24/07/2020 | 3 | 561.75 | 658.848 KEE | 373790 | 23/08/2021 | 749.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | On Display | 24/07/2020 | 3 | 561.75 | 658.848 KEE | 373791 | 24/07/2020 | 749.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | On Display | 24/07/2020 | 3 | 561.75 | 658.848 KEE | 373793 | 23/08/2021 | 749.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | On Display | 24/07/2020 | 3 | 561.75 | 658.848 KEE | 373792 | 24/07/2020 | 749.00 | Books |