Rural marketing, media planning and consumer protection (Record no. 253151)
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000 -LEADER | |
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fixed length control field | 00545nam a22001817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190403b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 97881477084276 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.800954 |
Item number | AGR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Agrawal, Meenu |
245 ## - TITLE STATEMENT | |
Title | Rural marketing, media planning and consumer protection |
Statement of responsibility, etc | Meenu Agrawal |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi : |
Name of publisher, distributor, etc | New Century Publications, |
Date of publication, distribution, etc | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 172 p. ; |
Dimensions | 20 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes Index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Rural conditions |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising media planning |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Management | Bangalore University Library | Bangalore University Library | Stack ML | 17/03/2017 | 1 | 658.800954 AGR | 355881 | 26/04/2019 | 03/04/2019 | Books |