Rural marketing, media planning and consumer protection (Record no. 253151)

MARC details
000 -LEADER
fixed length control field 00545nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190403b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97881477084276
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800954
Item number AGR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agrawal, Meenu
245 ## - TITLE STATEMENT
Title Rural marketing, media planning and consumer protection
Statement of responsibility, etc Meenu Agrawal
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc New Century Publications,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 172 p. ;
Dimensions 20 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural conditions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type
          Management Bangalore University Library Bangalore University Library Stack ML 17/03/2017 1 658.800954 AGR 355881 26/04/2019 03/04/2019 Books

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