Advertising and sales promotion (Record no. 249926)

MARC details
000 -LEADER
fixed length control field 00544 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201110b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352029594
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mishra, M. N
245 ## - TITLE STATEMENT
Title Advertising and sales promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai :
Name of publisher, distributor, etc Himalaya publishing house,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 226 p.
Dimensions 16*24 cm .
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Nature of advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personal selling
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Harikumar P.N
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Commerce Bangalore University Library Bangalore University Library Stack ML 07/08/2018 32 760.00 2 659.1 MIS 369179 09/10/2023 27/09/2023 950.00 Books

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