Marketing communication and advertising. (Record no. 247641)

MARC details
000 -LEADER
fixed length control field 00591 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201028b000 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789383096886
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number NAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Naik, Kalpesh Dhirubhai
245 ## - TITLE STATEMENT
Title Marketing communication and advertising.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Horizon Press,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 287p. ;
Dimensions 15*25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Its includes bibliography
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Communication Bangalore University Library Bangalore University Library Stack ML 31/08/2018 3 1516.00 658.802 NAI 369036 31/08/2018 1895.00 Books

Powered by Koha