Mastering data mining : (Record no. 246622)

MARC details
000 -LEADER
fixed length control field 01789 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200114b2000 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126518258
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berry, Michael J. A
245 ## - TITLE STATEMENT
Title Mastering data mining :
Remainder of title the art and science of customer relationship management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc New Delhi :
Place of publication, distribution, etc Wiley India Pvt. Ltd.,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 485 p. ;
Dimensions 15*26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc it includes index.
520 ## - SUMMARY, ETC.
Summary, etc Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoffs first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Data mining
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations-Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business enterprises-Computer networks-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Linoff, Gordon S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          MCA Bangalore University Library Bangalore University Library Stack ML 26/07/2018 3 575.20   658.802 BER 366507 26/07/2018 719.00 Books
          MCA Bangalore University Library Bangalore University Library Stack ML 26/07/2018 3 575.20   658.802 BER 366508 26/07/2018 719.00 Books

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