Mastering data mining : (Record no. 246622)
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000 -LEADER | |
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fixed length control field | 01789 a2200217 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200114b2000 ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126518258 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | BER |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Berry, Michael J. A |
245 ## - TITLE STATEMENT | |
Title | Mastering data mining : |
Remainder of title | the art and science of customer relationship management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | New Delhi : |
Place of publication, distribution, etc | Wiley India Pvt. Ltd., |
Date of publication, distribution, etc | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 485 p. ; |
Dimensions | 15*26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | it includes index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoffs first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Data mining |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations-Data processing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing-Data processing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business enterprises-Computer networks-Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Linoff, Gordon S |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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MCA | Bangalore University Library | Bangalore University Library | Stack ML | 26/07/2018 | 3 | 575.20 | 658.802 BER | 366507 | 26/07/2018 | 719.00 | Books | ||||||
MCA | Bangalore University Library | Bangalore University Library | Stack ML | 26/07/2018 | 3 | 575.20 | 658.802 BER | 366508 | 26/07/2018 | 719.00 | Books |