Marketing Plans:How to prepare them ,How to use them (Record no. 242440)

MARC details
000 -LEADER
fixed length control field 00578 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190719b 2016||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119217138
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8​02
Item number MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm,
245 ## - TITLE STATEMENT
Title Marketing Plans:How to prepare them ,How to use them
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Willey & Sons,
Date of publication, distribution, etc 2016.
Place of publication, distribution, etc Hoboken :
300 ## - PHYSICAL DESCRIPTION
Extent xv, 624 p. ;
Other physical details ill, ;
Dimensions 20 * 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Include index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Hugh,
Relator term Author
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified www.marketingplansbook.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Management Bangalore University Library Bangalore University Library Stack ML 15/02/2018 6 3724.00   658.802 MCD 362952 16/08/2018 4655.00 Books

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