Advertising management (Record no. 240078)

MARC details
000 -LEADER
fixed length control field 00541 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180622b 2008 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350240021
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number RAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rathor, B.S.
245 ## - TITLE STATEMENT
Title Advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc Himalaya Publishing House,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent iii, 363 p. ;
Dimensions 14 * 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It includes Appendix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising budgets
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Tourism & Management Bangalore University Library Bangalore University Library On Display 01/04/2017 32 440.00 2 659.1 RAT 361307 09/10/2023 27/09/2023 550.00 Books

Powered by Koha