Advertising and media (Record no. 239268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171026b2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788183761260 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | PAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pant, Himanshu |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ABD Publishers, |
| Date of publication, distribution, etc | 2015. |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 312 p. ; |
| Dimensions | 14 * 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Communication | Bangalore University Library | Bangalore University Library | Stack ML | 27/03/2017 | 43 | 760.00 | 659.132 PAN | 359868 | 27/03/2017 | 950.00 | Books | ||||||
| Communication | Bangalore University Library | Bangalore University Library | Reference | 22/03/2018 | 43 | 760.00 | 659.132 PAN | 359869 | 27/03/2017 | 950.00 | Reference | ||||||
| Communication | Bangalore University Library | Bangalore University Library | Stack ML | 27/03/2017 | 43 | 760.00 | 659.132 PAN | 359867 | 27/03/2017 | 950.00 | Books |