Strategic marketing management (Record no. 238439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171111b2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788183296687 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.401 2 |
| Item number | SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh,Sing |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2015. |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Shree Publishers and distributors, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 287 p, ; |
| Dimensions | 16 * 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic innovation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 28/03/2017 | 33 | 1920.00 | 658.401 2 SIN | 359372 | 28/03/2017 | 2400.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 28/03/2017 | 33 | 1920.00 | 658.401 2 SIN | 359373 | 28/03/2017 | 2400.00 | Books |