Brand management (Record no. 238341)

MARC details
000 -LEADER
fixed length control field 00518 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171121b2015 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350533901
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number PAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Patel, Thakor B.
245 ## - TITLE STATEMENT
Title Brand management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2015.
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Cyber Tech Publication,
300 ## - PHYSICAL DESCRIPTION
Extent v, 232 p, ;
Dimensions 14 * 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand principle
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Benchmarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Commerce Bangalore University Library Bangalore University Library Stack ML 28/03/2017 33 800.00   658.827 PAT 359492 28/03/2017 1000.00 Books
          Commerce Bangalore University Library Bangalore University Library Stack ML 28/03/2017 33 800.00   658.827 PAT 359491 28/03/2017 1000.00 Books

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