International marketing : (Record no. 238315)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171027b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9787259001802 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | PAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul, Justin |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing : |
| Remainder of title | text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | MHE private.ltd |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 503 p. ; |
| Dimensions | 22 * 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Emerging trends |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Multinational market |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Ramneek |
| Relator term | editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 28/03/2017 | 33 | 460.00 | 658.848 PAU | 359538 | 28/03/2017 | 575.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | Reference | 22/03/2018 | 33 | 460.00 | 658.848 PAU | 359539 | 28/03/2017 | 575.00 | Reference |