Consumer Behaviour : (Record no. 235370)

MARC details
000 -LEADER
fixed length control field 00569 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180102b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070171008
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Item number HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, I
245 ## - TITLE STATEMENT
Title Consumer Behaviour :
Remainder of title Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-hill Publications,
Place of publication, distribution, etc New York :
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 778 p. ;
Dimensions 20 * 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element American society
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Learning memory
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Economics Bangalore University Library Bangalore University Library Reference 02/03/2017 4 1743.10   658.834 2 HAW 355513 02/03/2017 2178.88 Reference

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