Consumer Behaviour : (Record no. 235370)
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000 -LEADER | |
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fixed length control field | 00569 a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180102b2010 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070171008 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.834 2 |
Item number | HAW |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hawkins, I |
245 ## - TITLE STATEMENT | |
Title | Consumer Behaviour : |
Remainder of title | Building Marketing Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | McGraw-hill Publications, |
Place of publication, distribution, etc | New York : |
Date of publication, distribution, etc | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 778 p. ; |
Dimensions | 20 * 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | It Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | American society |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Learning memory |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Economics | Bangalore University Library | Bangalore University Library | Reference | 02/03/2017 | 4 | 1743.10 | 658.834 2 HAW | 355513 | 02/03/2017 | 2178.88 | Reference |