Marketing managment (Record no. 217000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161021b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350976289 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | RAJ |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raju J K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing managment |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 326 p . ; |
| Dimensions | 28 * 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Integrated marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Segmentation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hema patil |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Srikanth C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tourism & Management | Bangalore University Library | Bangalore University Library | On Display | 05/07/2016 | 32 | 680.00 | 5 | 3 | 658.8 RAJ | 354751 | 23/08/2021 | 03/08/2021 | 850.00 | Books |