MARC details
| 000 -LEADER |
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| fixed length control field |
01416cam a2200337Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9780203802489 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160127152244.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
a|||||s||||||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120206s2012 enkac sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203802489 (e-book : PDF) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
FlBoTFG |
| Transcribing agency |
FlBoTFG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.15 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.R544 2012 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.827 |
| Item number |
R564 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riezebos, H. J., |
| Dates associated with a name |
1960- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Positioning the brand |
| Medium |
[electronic resource] : |
| Remainder of title |
an inside-out approach / |
| Statement of responsibility, etc. |
Rik Riezebos and Jaap van der Grinten. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Abingdon, Oxon ; |
| -- |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 191 p. : |
| Other physical details |
ill., ports. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [177]-180) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction -- 2. Corporate identity (step 1) -- 3. Brand architecture (step 2) -- 4. Target group analysis (step 3) -- 5. Competitor analysis (step 4) -- 6. Choosing a market position (step 5). |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in print edition. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
lcsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grinten, Jaap van der. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780415665186 (hardback : alk. paper) |
| -- |
9780415665193 (pbk. : alk. paper) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.tandfebooks.com/isbn/9780203802489">http://www.tandfebooks.com/isbn/9780203802489</a> |
| Public note |
Click here to view |
