Marketing managment (Record no. 140207)

MARC details
000 -LEADER
fixed length control field 00558 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160910b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350976289
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Raju J. K
245 ## - TITLE STATEMENT
Title Marketing managment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Himalaya Publishing House,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 326 p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing managment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Patil, Hema
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Srikanth, C
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name D'Souza, Francis
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Tourism & Management Bangalore University Library Bangalore University Library Stack ML 29/02/2016 32 680.00 8 658.8 RAJ 353479 05/03/2020 20/02/2020 850.00 Books

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