Role of rural consumer awareness in development of rural marketing strategies (Record no. 125612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150730b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788189972868 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 640.730 954 |
| Item number | AGA |
| 245 ## - TITLE STATEMENT | |
| Title | Role of rural consumer awareness in development of rural marketing strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | 2013 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Manglam Publishers & Distributors, |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 255 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural marketing strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer awareness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economic development in India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agarwal, Babita |
| Relator term | editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taygi, Ruchi |
| Relator term | co-editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Rasmi |
| Relator term | co-editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rani, Anju |
| Relator term | co-editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangalore University Library | Bangalore University Library | 26/07/2013 | 750.00 | 640.730 954 AGA | 339147 | 30/07/2015 | Books |