Marketing Research (Record no. 121252)

MARC details
000 -LEADER
fixed length control field 00620pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2012 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140717 2012
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731819
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL D
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, K. Naresh
245 ## - TITLE STATEMENT
Title Marketing Research
Remainder of title An Applied Orientation
Statement of responsibility, etc. Naresh K. Malhotra
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxvii+947 p,;
Dimensions 22 cm
500 ## - GENERAL NOTE
General note Include index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash,. Styabhushan
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 658.83Include index
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library   17/07/2014   658.83 MAL D 338827 30/04/2015 30/04/2015 Books

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