Rural Marketing (Record no. 121079)
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000 -LEADER | |
---|---|
fixed length control field | 00655pam a2200229a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150403b2013 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131760352 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.804 |
Item number | KAS |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kashyap, Pradeep |
245 ## - TITLE STATEMENT | |
Title | Rural Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd, imp. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Pearson, |
Place of publication, distribution, etc | New Delhi : |
Date of publication, distribution, etc | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv, 301 p. ; |
Dimensions | 24 cm. |
Other physical details | col. ; |
500 ## - GENERAL NOTE | |
General note | including Glossary of Term, Index |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | It Includes bibliographies and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Rural Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behaviour |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product strategy |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Pricing strategy |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing resaerch |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
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Bangalore University Library | Bangalore University Library | 16/10/2015 | 3 | 1 | 658.804 KAS | 351222 | 19/03/2021 | 04/03/2021 | Books |