Rural Marketing (Record no. 121079)

MARC details
000 -LEADER
fixed length control field 00655pam a2200229a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131760352
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number KAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kashyap, Pradeep
245 ## - TITLE STATEMENT
Title Rural Marketing
250 ## - EDITION STATEMENT
Edition statement 2nd, imp. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson,
Place of publication, distribution, etc New Delhi :
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 301 p. ;
Dimensions 24 cm.
Other physical details col. ;
500 ## - GENERAL NOTE
General note including Glossary of Term, Index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes bibliographies and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing resaerch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Bangalore University Library Bangalore University Library 16/10/2015 3 1 658.804 KAS 351222 19/03/2021 04/03/2021 Books

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