Strategic Marketing (Record no. 120799)
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000 -LEADER | |
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fixed length control field | 00618pam a2200205a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150403b2009 xxu||||| |||| 00| 0 eng d |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613 2009 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070682603 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Bangalore University |
Transcribing agency | Bangalore University |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.4012 |
Item number | CRA P |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cravens W David |
245 ## - TITLE STATEMENT | |
Title | Strategic Marketing |
Statement of responsibility, etc. | David W. Cravens |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Tata McGraw Hill Education Pvt Ltd. |
Place of publication, distribution, etc. | New Delhi |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 726p. |
Dimensions | 25cm |
500 ## - GENERAL NOTE | |
General note | Include Appendix and Index |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Nigel F. Piercy |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 658.4012 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Bangalore University Library | Bangalore University Library | 13/06/2014 | 658.4012 CRA P | 337473 | 30/04/2015 | 30/04/2015 | Books |