New perspectives in Marketing Communications (Record no. 120791)

MARC details
000 -LEADER
fixed length control field 00649pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2013 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140612 2013
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350974452
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain Sanjay
245 ## - TITLE STATEMENT
Title New perspectives in Marketing Communications
Statement of responsibility, etc. Sanjay Jain
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Himalaya Publishing House
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 364p
Dimensions 24cm
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing Communications in an Emerging Economy, Strategic Markting Product and Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aagja Jayesh
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 658.8
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 340993 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 340992 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 340991 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 341059 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 341061 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 341060 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 340408 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 340407 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   13/08/2014   658.8 JAI 340409 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   18/08/2014   658.8 JAI 340515 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   18/08/2014   658.8 JAI 340514 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   18/08/2014   658.8 JAI 340516 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   12/06/2014   658.8 JAI 337579 30/04/2015 30/04/2015 Books

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