Marketing Management (Record no. 120608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686pam a2200229a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150403b2013 xxu||||| |||| 00| 0 eng d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140606 2013 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangalore University |
| Transcribing agency | Bangalore University |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | South Asian Perspective |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 24cm |
| 500 ## - GENERAL NOTE | |
| General note | v, 596p App A1-I20 Rs 699/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Insight Rural Markets in South Asia |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Importance of Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller Lane Kevin |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangalore University Library | Bangalore University Library | 22/09/2014 | 658.8 KOT | 341917 | 30/04/2015 | 30/04/2015 | Books | ||||||
| Bangalore University Library | Bangalore University Library | 06/06/2014 | 658.8 KOT | 336570 | 30/04/2015 | 30/04/2015 | Books | ||||||
| Bangalore University Library | Bangalore University Library | 06/06/2014 | 658.8 KOT | 336519 | 30/04/2015 | 30/04/2015 | Books | ||||||
| Bangalore University Library | Bangalore University Library | 06/06/2014 | 658.8 KOT | 336569 | 30/04/2015 | 30/04/2015 | Books |