Consumer Behavior (Record no. 120309)

MARC details
000 -LEADER
fixed length control field 00660pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2013 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140917 2013
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070682160
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Item number HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del. I.
245 ## - TITLE STATEMENT
Title Consumer Behavior
Remainder of title Building Marketing Strategy
Statement of responsibility, etc. Del. I. Hawkins
250 ## - EDITION STATEMENT
Edition statement 11th ed.,
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Mc Graw Hill Education (India) Pvt Ltd
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxix+866 p;
Dimensions 26 cms
500 ## - GENERAL NOTE
General note Includes Glossary & Index
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Cross cultural variations
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 658.834 2
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library   17/09/2014   658.834 2 HAW 340371 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   22/09/2014   658.834 2 HAW 341879 30/04/2015 30/04/2015 Books

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