Marketing Management (Record no. 120222)
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000 -LEADER | |
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fixed length control field | 00566pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150403b2010 xxu||||| |||| 00| 0 eng d |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130531 2010 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788184883411 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Bangalore University |
Transcribing agency | Bangalore University |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KAR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Karunakaran K. |
Relator term | Author |
245 ## - TITLE STATEMENT | |
Title | Marketing Management |
Remainder of title | Text and Cases Indian context |
Statement of responsibility, etc. | K. Karunakaran |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Himalaya Publishing House |
Place of publication, distribution, etc. | Mumbai |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 427p. |
Dimensions | 24cm. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 658.8 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Bangalore University Library | Bangalore University Library | 31/05/2013 | 658.8 KAR | 336462 | 30/04/2015 | 30/04/2015 | Books |