Marketing Management (Record no. 111447)

MARC details
000 -LEADER
fixed length control field 00714pam a2200229a 44500
001 - CONTROL NUMBER
control field ###86104385#
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2009 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100127s2009 ||||||||||||||||| ||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131716830
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
Relator term Author
245 00 - TITLE STATEMENT
Title Marketing Management
Statement of responsibility, etc. Kotler Philip
Remainder of title A South Asian Perspective
250 ## - EDITION STATEMENT
Edition statement 13th ed
Remainder of edition statement Index
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Pearson Prentice Hall
Place of publication, distribution, etc. Delhi
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xlvii,647p
Dimensions 24cm
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
Title of a work Marketing Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Koshy Abraham
Title of a work Marketing Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jha Mithileshwar
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 658.8
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library ML 27/01/2010   658.8 KOT 321246 30/04/2015 30/04/2015 Books

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