Marketing Management (Record no. 111447)
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000 -LEADER | |
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fixed length control field | 00714pam a2200229a 44500 |
001 - CONTROL NUMBER | |
control field | ###86104385# |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150403b2009 xxu||||| |||| 00| 0 eng d |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100127s2009 ||||||||||||||||| || |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8131716830 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Bangalore University |
Transcribing agency | Bangalore University |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | | |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler Philip |
Relator term | Author |
245 00 - TITLE STATEMENT | |
Title | Marketing Management |
Statement of responsibility, etc. | Kotler Philip |
Remainder of title | A South Asian Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed |
Remainder of edition statement | Index |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Pearson Prentice Hall |
Place of publication, distribution, etc. | Delhi |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xlvii,647p |
Dimensions | 24cm |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller Kevin Lane |
Title of a work | Marketing Management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Koshy Abraham |
Title of a work | Marketing Management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jha Mithileshwar |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 658.8 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Bangalore University Library | Bangalore University Library | ML | 27/01/2010 | 658.8 KOT | 321246 | 30/04/2015 | 30/04/2015 | Books |