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Marketing Management: Analysis, Planning, Implementation and Control

Kotler, Philip

Marketing Management: Analysis, Planning, Implementation and Control Philip Kotler - 9th ed - New Delhi Prentice-Hall of India (Private) Limited 1997 - xxxvii,783,I32p.

ISBN: 8120306848 81-203-1178-7

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / KOT

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