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Market-Driven Management: Strategies and Operational Marketing

Lambin, Jean-Jacques

Market-Driven Management: Strategies and Operational Marketing Jean-Jacques Lambin - - London Macmillan Press Ltd 2000 - xxvii,737p.

ISBN: 0333793188 0-333-79319-6

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / LAM

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