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Consumer behaviour and Marketing research

Purshothama, M.K.

Consumer behaviour and Marketing research M.K. Purshothama, K.R. Mahesh Kumar - Mumbai Himalaya Publishing House 2013 - 280p. 25cm.

ISBN: 9789350973688

Subjects--Index Terms: Consumer behaviour and Marketing research

Dewey Class. No.: 658.834 2 / PUR M

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