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Consumer behavior

Raju, M S

Consumer behavior Concepts, applications and Cases M S Raju, Dominique Xardel - New Delhi Vikas Publishing House Pvt Ltd. 2013 - xvi, 351p. 25 cm.

ISBN: 9789325964839

Subjects--Index Terms: Consumer behavior

Dewey Class. No.: 658.834 2 / RAJ X

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