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Business to business marketing

Vitale, Robert P.

Business to business marketing analysis & practice in a dynamic environment Robert P. Vitale, Joseph J. Giglierano. - Mason, Ohio South-Western/Thomas Learning 2006 - xxiii, 534 p. ill. (some col. 22 cm.

Includes, Glossary and Index

ISBN: 8131500233

Subjects--Topical Terms:
Industrial marketing.

Dewey Class. No.: 658.84 / VIT G

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