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Media Metrics ; An Introduction to Quantitative Research in Mass Communication.

Dayal, Manoj

Media Metrics ; An Introduction to Quantitative Research in Mass Communication. - New Delhi ; SAGE Publications India Pvt. Ltd. , 2017 . - xxv, 440p.; 23cm .

Includes index

ISBN: 9386062161

Subjects--Topical Terms:
data processing
media research
multivariate

Dewey Class. No.: 302.23 / DAY

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