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Strategic marketing in library and information science

Owens ,Irene

Strategic marketing in library and information science - New York : Taylor and francis group , 2009 - 254p.; 24cm.

Include bibliography and index

ISBN: 9780789021434

Subjects--Topical Terms:
Information services--Marketing
Information services--Planning
Libraries--Marketing
Library planning
Information services
Libraries--Planning

Dewey Class. No.: 021.7 / OWE

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