Business marketing :

Havaldar, Krishna K.

Business marketing : text and cases - 4th ed. - New Delhi : McGraw Hill education (India ) Private Limited, 2019. - xix, 571 p. ; 24 cm.

It includes index

9781259097966


Business marketing
Environment
Organisational buying
Buyer seller relationship
business marketing intelligence
Marketing research

658. 8 / HAV

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