Business marketing :
Havaldar, Krishna K.
Business marketing : text and cases - 4th ed. - New Delhi : McGraw Hill education (India ) Private Limited, 2019. - xix, 571 p. ; 24 cm.
It includes index
9781259097966
Business marketing
Environment
Organisational buying
Buyer seller relationship
business marketing intelligence
Marketing research
658. 8 / HAV
Business marketing : text and cases - 4th ed. - New Delhi : McGraw Hill education (India ) Private Limited, 2019. - xix, 571 p. ; 24 cm.
It includes index
9781259097966
Business marketing
Environment
Organisational buying
Buyer seller relationship
business marketing intelligence
Marketing research
658. 8 / HAV