Rural marketing.

Kashyap, Pradeep

Rural marketing. - 3rd ed. - Noida : Pearson India Education Services Pvt Ltd, 2018. - xxv, 318 p. ; 20*28 cm.

"It includes endnotes, photo credits and index"

9789332543607


Marketing
Rural development
Consumer behaviour
India

381.095 4 / KAS

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