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Perspectives on managerial marketing theory and practice.

Perspectives on managerial marketing theory and practice. - New Delhi : Cyber Tech Publications, 2007. - v, 239 p. ; 14*22 cm.

It includes Bibliography.

ISBN: 9788178843001

Subjects--Topical Terms:
Managerial marketing
Marketing system
Marketing and public policy

Dewey Class. No.: 658.8082 / THO

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