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Marketing and brand management.

Raithatha, Supriya

Marketing and brand management. - Delhi : Cyber Tech Publications, 2017. - v, 247 p. ; 15*25 cm.

It includes bibliography

ISBN: 9789350535653

Subjects--Topical Terms:
Marketing concepts
Product life cycle
Consumer behavior
Advertising

Dewey Class. No.: 658.827 / RAI

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