Mastering data mining :
Berry, Michael J. A
Mastering data mining : the art and science of customer relationship management - Wiley India Pvt. Ltd., New Delhi : 2014. - xiv, 485 p. ; 15*26 cm.
it includes index.
Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoffs first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
9788126518258
Data mining
Customer relations-Data processing
Marketing-Data processing
Business enterprises-Computer networks-Management
658.802 / BER
Mastering data mining : the art and science of customer relationship management - Wiley India Pvt. Ltd., New Delhi : 2014. - xiv, 485 p. ; 15*26 cm.
it includes index.
Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoffs first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
9788126518258
Data mining
Customer relations-Data processing
Marketing-Data processing
Business enterprises-Computer networks-Management
658.802 / BER