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Media audience research : a guide for professionals

Mytton, Graham

Media audience research : a guide for professionals - New Delhi : SAGE publications, 2016. - xi, 280 p. 16*24 cm.

It includes Bibliography and Index.

ISBN: 9789351506430

Subjects--Topical Terms:
Mass media
Research
Methodology
Desk research

Dewey Class. No.: 302.2072 / MYT

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