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Advertising, sales and promotion management

Chunawalla, S. A

Advertising, sales and promotion management - 6th rev.ed - Mumbai : Himalaya Pub. House, 2001. - 375 p. : ill. ; 22 * 28 cm.

ISBN: 9789352620333

Subjects--Topical Terms:
Selling
Advertising
Communication
Sales promotion -- Management

Dewey Class. No.: 659.1 / CHU

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