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Customer relationship management :

Kincaid, Judith W

Customer relationship management : getting it right ! - Noida : Pearson, 2006. - xxvii, 480 p, ; 22 * 24 cm.

It Includes bibliographical index

ISBN: 9788177581348

Subjects--Topical Terms:
Commerce
Customer offer
Customer privacy
Marketing

Dewey Class. No.: 658.812 / KIN

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