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A textbook on retail advertising

Thakur, K. C

A textbook on retail advertising - New Delhi : Cyber Tech Publication, 2014. - 272 p, ; 16 * 24 cm.

It Includes bibliographical references and index

ISBN: 9789350531808

Subjects--Topical Terms:
Advertising
Newspaper industry
Newspaper organization
Retail advertising

Dewey Class. No.: 659.131 4 / THA

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