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Men, Motives, and Markets

Alderson, Wroe

Men, Motives, and Markets Wroe Alderson and Michael H Halbert - - New Delhi Prentice-Hall of India (Private) Limited 1968 - 118p. - Prentice-hall foundations of marketing series .

Subjects--Topical Terms:
Commerce

Dewey Class. No.: 658.8 / ALD H

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