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Marketing management

Sherlekar, S.A

Marketing management - 3rd rev ed. - Mumbai : Himalaya Publishing House, 2016. - 644 p. ; 14 * 26 cm.

It include bibliographycal refrence

ISBN: 9789350970652

Subjects--Topical Terms:
Marketing management
Marketing environment
Consumer behavior
Marketing research

Dewey Class. No.: 658.8 / SHE

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