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Marketing management

Kotler, Philip

Marketing management - 15th ed. - Manipal : Pearson, 2016. - xxvi, 756 . ; 20 * 25 cm.

“It Includes and index”

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing management
Capturing marketing
Building strong brands
Creating value

Dewey Class. No.: 658.8 / KOT

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