Beyond powerful radio
Geller, Valerie.
Beyond powerful radio a communicator's guide to the internet age : news, talk, information & personality for broadcasting, podcasting, internet, radio / [electronic resource] : Valerie Geller ; edited by Turi Ryder. - 2nd ed. - Amsterdam ; Boston : Elsevier/Focal Press, 2011. - xvii, 512 p. : ill.
Includes index. Revised new edition--Cover.
pt. 1. Tools : creating content for any platform -- pt. 2. Storytelling & voice -- pt. 3. Creating powerful news -- pt. 4. Working across multi-platforms -- pt. 5. Marketing content -- pt. 6. Making money -- pt. 7. Understanding the audience -- pt. 8. Final notes.
Mode of access: World Wide Web.
9780240522258 (e-book : PDF)
Radio broadcasting.
Radio broadcasters.
Broadcast journalism.
Webcasting.
Internet radio broadcasting.
Communication.
Electronic books.
Beyond powerful radio a communicator's guide to the internet age : news, talk, information & personality for broadcasting, podcasting, internet, radio / [electronic resource] : Valerie Geller ; edited by Turi Ryder. - 2nd ed. - Amsterdam ; Boston : Elsevier/Focal Press, 2011. - xvii, 512 p. : ill.
Includes index. Revised new edition--Cover.
pt. 1. Tools : creating content for any platform -- pt. 2. Storytelling & voice -- pt. 3. Creating powerful news -- pt. 4. Working across multi-platforms -- pt. 5. Marketing content -- pt. 6. Making money -- pt. 7. Understanding the audience -- pt. 8. Final notes.
Mode of access: World Wide Web.
9780240522258 (e-book : PDF)
Radio broadcasting.
Radio broadcasters.
Broadcast journalism.
Webcasting.
Internet radio broadcasting.
Communication.
Electronic books.