Strategic analysis

Zanoni, Andrea.

Strategic analysis processes and tools / [electronic resource] : Andrea Beretta Zanoni. - New York : Routledge, 2012. - x, 136 p. : ill. - Routledge research in strategic management ; 1 .

Includes bibliographical references (p. [127]-131) and index.

1. Planning strategy -- 2. Quantitative tools of strategic analysis -- 3. Qualitative tools of strategic analysis -- 4. The competitive structure -- 5. Scenario analysis -- 6. Competitive analysis -- 7. Analysis of impacts.




Mode of access: World Wide Web.

9780203802908 (e-book : PDF)


Strategic planning.


Electronic books.

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