Creativity and strategic innovation management

Goodman, Malcolm.

Creativity and strategic innovation management [electronic resource] / Malcolm Goodman and Sandra Dingli. - Abingdon, Oxon ; New York, N.Y. : Routledge, c2013. - xiv, 283 p. : ill.

Includes bibliographical references and indexes.

pt. 1. The challenge of changing times -- pt. 2. Preparing a response -- pt. 3. Innovation from theory to practice -- pt. 4. Managing change.




Mode of access: World Wide Web.

9780203104378 (e-book : PDF)


Creative ability in business.
Diffusion of innovations--Management.
Technological innovations--Management.
Organizational change--Management.


Electronic books.

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