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Marketing in library and information centres.

Marketing in library and information centres. - New Delhi : Ess Ess Publications, 2015. - 133 p. ; 22 cm.

It Includes bibliographical references and index

ISBN: 9788170007500

Subjects--Topical Terms:
Marketing in library and information centres.
Marketing research
Marketing mix
Communication mix
Costing and pricing

Dewey Class. No.: 021.7 / SEE

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